About Katie
Brooklyn-based graphic designer with over 8 years of professional experience. I focus on telling brand stories through design and art direction, working with brands to express their unique identities by cultivating thoughtful brand experiences through various mediums.
The Orchid Show
A rebrand project for the 2024 New York Orchid Show, held at the New York Botanical Gardens. Each year has a theme and draws crowds from local NYC and beyond. The 2024 Event theme is titled The Orchid Show: Florals in Fashion.
This year’s event will focused around the bridge between nature and fashion— showcasing bespoke designs from NY designers, who have incorporated orchids into their works in creative and beautiful ways. This event will be a bold celebration of both orchids and creators, celebrating orchids through the lens of fashion.
View Project
New York Film Festival
Rebranding the New York Film Festival, showcasing titles and features from the event’s 61st year.
Utilizing Alice Tully Hall and New York infrastructure as a key theme, this brand is built out to include brand identity, poster design, merchandise, environmental displays and additional pieces that collectively establish a distinctive, exciting event.
View Project
Gego: Measuring Infinity
This past year, the Guggenheim held a retrospective featuring the works of renowned artist, Gego. Gego, or Gertrud Goldschmidt, created very influential, powerful, and completely unique art throughout her life, with works ranging from sculpture, paintings, drawings, textiles and more.
The artist works closely with geometric lines and shapes, that intertwine and can create abstractions among viewers. Creating patterns and unconventional uses through her artistic process. Her structures are composed through geometry, but aren’t tied to any conditioned result; her work is free and boundless.
View Project
Homebase
Bottom line: salt should be simple. Not to mention super tasty, reliable, & fresh as it gets. Based on our research and kitchen chats, the consensus is that most households need only 2 salts in the pantry; a salt for cooking and one for finishing.
This in mind, we wanted our variation of products to remain uncomplicated that will fulfill your kitchen needs when it comes to salt. We offer a couple of basic options; Home (finishing) and Base (cooking). When starting our brand, we set out to create a salt that would exist as a go-to, pantry staple in all households. Hence the name Homebase.
View Project
Caribou LP
A redesign of LP series by the musician Caribou (otherwise known as Dan Snaith).
View Project
Wassily Zine
A Zine that is an Ode to the Wassily Chair, designed by Marcel Breuer. This zine explores the progression of the chair in its orginal design, and follows the progression as the design makes it way into the mass production market. As you flip through the pages, the chair and the contents of the zine will become less and less recognizable. Through the piece, the original chair design becomes distorted through replications, a trend that is all too familiar in renowned furniture design.
View Project
Function of Form
Function of Form is publication that aims to explore and simultaneously appreciate natural alternatives for commercial goods. This is us playing our part to illustrate our love for creatives, big thinkers, and of course, our planet. We will be showcasing a new object / resource that is abundant as the topic for issue we produce. Because seashells are plentiful and ordinary, it is overlooked most of the time. This, however, is an advantage. When it comes to traditional definition of value, seashells really don’t stand a chance. But what if we were to define value as based on the sustainability, eco-consciousness behind an object or product?
View Project
Echoes: Do Ho Suh
A museum exhibition brand identity project for the collected works by renowned artist, Do Ho Suh. This exhibit is named Echoes to illustrate the concept of this collection, which features structural, abstract depictions of homes and concepts important to him.
This project features MOMA museum branding, Website UI/UX design, along with Editorial print works created specifically for the Echoes: Do Ho Suh Exhibit brand identity.
View Project
Anchor Gin
Anchor Gin is a packaging and branding project, with the task of branding a new Gin by Albany Distilling Company. The brief provided by the brand outlined their enthusiasm for their 200+ year old Gin recipe and aimed to celebrate the New York historian, Pierrepont, in the packaging design.
The approach to the product branding, titled Pierrepont’s Anchor, combines the historical subject with a modern, original character depiction that defines the Anchor Gin brand. This lends to a personalized, recognized and distinctive brand story among its competitors.
View Project