Formula x Prefontaine
Branding / Illustration / Packaging / Print / Typography
A typographic study of the font Formula
by PangramPangram foundry installs the
Nike running legend Steve Prefontaine as
the personification of the type. Steve Prefontaine
was a talented Oregon-based Runner who
consistently broke records, but also had a
unique rhythm in his running. Formula typeface, featured in Nike ads and promotions, is a powerhouse, modern type
that also holds a vintage, letterman quality. Steve Prefontaine couldn’t be a better representation of this font.