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The Orchid Show

Branding / Illustration / Packaging / Print / Motion

A rebrand project for the 2024 New York Orchid Show, held at the New York Botanical Gardens. Each year has a theme and draws crowds from local NYC and beyond. The 2024 Event theme is titled The Orchid Show: Florals in Fashion. This year’s event will focused around the bridge between nature and fashion— showcasing bespoke designs from NY designers, who have incorporated orchids into their works in creative and beautiful ways.

This event will be a bold celebration of both orchids and creators, celebrating orchids through the lens of fashion. This event will be bold, colorful and beautiful, combining the traditional beauty of Orchids with the unique, avant garde, creative fashion design. Full of abstractions, surprises and playfulness. The brand identity created for this events hones on these elements, portraying elegant forms in unpredictable ways. There are several examples of environmental designs and event highlights to showcase this union of Orchids and New York fashion.