Homebase
Branding / Packaging / Print / Motion
Bottom line: salt should be simple. Not to mention super tasty, reliable, & fresh as it gets. Based on our research and kitchen chats, the consensus is that most households need only 2 salts in the pantry; a salt for cooking and one for finishing. This in mind, we wanted our variation of products to remain uncomplicated that will fulfill your kitchen needs when it comes to salt. We offer a couple of basic options; Home (finishing) and Base (cooking). When starting our brand, we set out to create a salt that would exist as a go-to, pantry staple in all households. Hence the name Homebase.
The Homebase salt brand was developed with the basis of keeping salt simple, reliable and accessible. This brand was conceptualized and executed over a 6 month period, starting with a brand concept and extending to packaging, print, digital and motion deliverables.