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Anchor Gin



Branding / Illustration / Packaging / Print / Motion Anchor Gin is a packaging and branding project, with the task of branding a new Gin by Albany Distilling Company. The brief provided by the brand outlined their enthusiasm for their 200+year old Gin recipe and aimed to celebrate the New York historian, Pierrepont, in the packaging design.

For this design, I developed two executions for the Historical Anchor Gin bottle design. The first approach, titled Pierrepont’s Anchor, combines the historical subject with a contemporary, original character design that will define the Anchor Gin brand. Makes the Anchor Gin brand feel personal, recognizable and tells the story that sets this gin apart from competitors. The second execution, The Lost Bottle, aims to incorporate the rich, historic story of Pierrepont’s Gin into the design to celebrate the conception of the Anchor Gin brand. This bottle’s nostalgic branding employs classical Serif Type, along with an illustration of an 1800’s Brooklyn windmill to reference the roots of the brand and embody the old world.