Formula x Prefontaine
A typographic study of the font Formula by PangramPangram foundry installs the Nike running legend Steve Prefontaine as the personification of the type. Steve Prefontaine was a talented Oregon-based Runner who consistently broke records, but also had a unique rhythm in his running. Formula typeface, featured in Nike ads and promotions, is a powerhouse, modern type that also holds a vintage, letterman quality. Steve Prefontaine couldn’t be a better representation of this font.
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