Anchor Gin
Anchor Gin is a packaging and branding project, with the task of branding a new Gin by Albany Distilling Company. The brief provided by the brand outlined their enthusiasm for their 200+ year old Gin recipe and aimed to celebrate the New York historian, Pierrepont, in the packaging design.
The approach to the product branding, titled Pierrepont’s Anchor, combines the historical subject with a modern, original character depiction that defines the Anchor Gin brand. This lends to a personalized, recognized and distinctive brand story among its competitors.
View Project